Creating a Employee Health Promotion Program vision and brand for your business’s

Employee Health Promotion Program:

Why it’s important and how to do it

The Employee Health Promotion Program Vision

A Employee Health Promotion Program vision statement is a concise statement that summarizes the purpose and goals of your business’s commitment to beginning a Employee Health Promotion Program. Taking the time to clarify and describe your business’s Employee Health Promotion Program vision can provide a focus and a consistent direction for your Procedures for years to come. The vision statement reminds leaders and workers of the link between worker health and the business’s ability to achieve its overall mission.

Answer the following questions and you’ll have the components needed to build a simple and powerful Employee Health Promotion Program vision for your business’s culture of wellness:

• What do you want your Employee Health Promotion Program to accomplish?
• How do you plan to accomplish it?
• How does this Employee Health Promotion Program mission support or further the business’s mission?

A sample Employee Health Promotion Program vision statement might be . . .

To have workers who perform at their best and who enable XYZ Corporation to be an industry leader in printing quality and customer service (business’s mission), XYZ Corporation is committed to providing opportunities for healthy behaviors during the workday (how) in order to encourage workers not to smoke, to be active, and to eat healthfully (what).

The Employee Health Promotion Program Brand

In the same way that your business’s name and brand image provide visibility for your business, your Procedures toward beginning a Employee Health Promotion Program will benefit from being easily recognizable to workers:

• A consistently used Employee Health Promotion Program brand on all communications conveys to workers that the commitment to a culture of wellness is here to stay.
• A Employee Health Promotion Program brand institutionalizes the culture and makes it more likely to withstand changes in staff and budget.

Do what you can to engage workers in beginning the identity (brand) for your business’s Employee Health Promotion Program. Not only are they more likely to accept the name, it’s also a great way to announce to workers the business’s Employee Health Promotion Program commitment. Here are two possible approaches to involving workers:

Option 1: Have a Employee Health Promotion Program contest

1. Announce the Employee Health Promotion Program contest guidelines and deadline.
2. Have the Health Promotion Committee review the ideas submitted, and select a name.

If, for example, your business, Premier Building and Design, is in the commercial construction business, you might receive the following Employee Health Promotion Program ideas from workers:

• Cornerstone: Feeling well is what it’s all about
• Premier Elements: Building healthier workers
• Custom Build: Building health builds wealth
• Building Health: Designing better worker health

After reviewing the entries, your Health Promotion Committee determines that it likes the name “Premier Elements” and the subtitle “Building health builds wealth”. Your committee awards the “name the Employee Health Promotion Program contest” prize to the two workers, those who submitted the pieces of the name that represent the final product.

Premier Elements: Building health builds wealth

3. Choose a Employee Health Promotion Program logo to go with the name.

The Employee Health Promotion Program logo is an important piece of the branding

• Review any ideas submitted for Employee Health Promotion Program logos.
• If you’re fortunate to have a graphic design professional at your business, enlist her or his help with developing the Employee Health Promotion Program logo!
• As an alternative, select a piece of clip-art that fits with the Employee Health Promotion Program name you’ve selected. For example, the business referenced above might look for a symbol that conveys building, health and wealth.

Option 2: Health Promotion Committee determines the name and brand

1. Have your Health Promotion Committee brainstorm Employee Health Promotion Program names.
• To get ideas flowing, ask members to write down all health-related words and words associated with your business or industry.
• Try clustering words together as in the construction business example above.
2. Once your Health Promotion Committee has narrowed down the possibilities to about three ideas, have committee members vote to select a name for your culture of wellness.
3. Choose a Employee Health Promotion Program logo to go with the winning name.
4. Announce the business’s Employee Health Promotion Program and the corresponding Employee Health Promotion Program name. Explain that staff members on the advisory committee chose the name.